PONENTES

Now serving as Softonic’s CEO, brings over two decades of expertise in business development and management in advertising and media. Renowned for bolstering profitability and spearheading successful ventures, she excels in identifying and nurturing new business prospects. With a knack for turning around challenging situations, she has a track record of swiftly meeting ambitious financial and organisational goals. Her leadership is characterised by driving revenue growth, optimising processes, fostering high-performing teams, and fostering innovation. She remains passionate about people and believes that lasting success comes from building the right systems, habits, and teams that make progress inevitable.